When many people make a website, their primary goal is to establish an online presence. However, there is a very big difference between simply establishing and continuing to grow such a presence.
If your goals stretch across the long term, such as growing an online audience or expanding awareness of your brand, then you need to think of both the near future and ongoing success. There are various factors to think about, notably safety and other requirements that will be expected of you. Investing in the likes of escrow, software used and overall performance now will help you get ahead of the curve.